It is with great pride that, yesterday, September 13, the club learned that we are the 2022 recipients of the GAA MacNamee Award for Digital Impact.
The GAA MacNamee Awards are held annually by the GAA, to honour excellence in the area of communications, public relations and journalism. These awards are named after the late Pádraig MacNamee, former President of the GAA, Chairman of the GAA Commission (1969-1971) and member of RTÉ authority.
The club’s PR Committee, consisting of PRO Ruth Chambers, Alicia Reynolds and Dave Clarke, were deemed best in digital class for 2022 having illustrated innovation in their use of technology, creation of content and online community engagement.
The PR Committee’s Digital Marketing strategy has lead to a surge in sponsorship revenue, membership, online engagement, on-ground engagement through both organic and paid content.
The shooting of Our Turf took place in January 2022
“Walterstown are deserving winners of the 2022 MacNamee Award for Best Digital Impact. They used their digital channels to successfully promote their club in a strategic and creative way, attracting new audiences and deepening engagement with their online community. Their innovative content creation for various digital channels, and consistent design practices across all content formats, website and social media platforms was evident and reflected positively in their results. This recognition underscores their dedication to digital promotional excellence within the GAA online community, setting a high standard for future endeavours,” read an article released on the GAA’s website on Wednesday.
In the area of video content creation, Dave Clarke’s creative expertise, foresight and knowledge in both the use of hardware and software, such as DiVinci Resolve, lead to superbly crafted content such as the ‘Our Turf’, featuring the club’s former GPO Sarah Doran and juvenile members, and ‘Come As You Are’ featuring the club’s minor ladies team.
In the area of photography, Alicia Reynold’s tireless work on the sidelines, night after night, has enabled the club to build up quite the reportage of images of club activity from U5 level up to, and including adults representing the club both on and off the playing fields.
Walterstown’s U13 boys of 2022 in action. Photo: Alicia Reynolds
In the areas of graphic design, marketing, photography, content creation and social media management, club PRO Ruth Chambers has carefully crafted the club’s online and onsite branding in the club’s signature black and white design style we have all become accustomed to on platforms such as Instagram, Facebook, Twitter and YouTube.
A huge thank you must go to the club’s Executive Committee for the foresight and investment in software and hardware that enables the PR Committee to function and to all our players, members and volunteers who allow the PR committee to, so positively, promote our great club.
The club will be will be presented with their MacNamee Award by Uachtarán CLG Larry McCarthy at a special ceremony at Croke Park on Friday, October 13, 2023.
